This study assesses sanitation markets at PAMSIMAS target locations and develops marketing approaches for low-income rural communities.
The scope includes supplier mapping, consumer behaviour research, analysis of market constraints and target groups, and qualitative and quantitative research protocols. Interviews cover producers, contractors, retailers, masons and other providers. Findings inform marketing strategies, supply-chain improvements, potential corporate social responsibility interventions, implementation plans and monitoring and evaluation, with consultation involving the Ministry of Health and programme teams.
Description of Assignment:
The general objective of this study is to obtain a mapping of market sanitation suppliers, consumer behavior, and sanitation as well as to develop a marketing model applicable in the PAMSIMAS-targeted location. In addition, this study is expected to help find a strategy to launch the development of a commercial market for sanitation facilities for low-income communities in rural communities (information from the strategy implementation model for “vs. New Construction Upgrade to Unsanitary Model Sanitary”).
Key outputs will include market diagnostics and assessment of factors limiting the sanitation market, definition of target markets, formulation of marketing strategies and development of plans, implementation of program activities and monitoring and evaluation of program performance against objectives.
- Research must develop and conduct research activities including: developing protocols for qualitative and quantitative research, baseline and summative evaluation.
- The research will provide solid strategic recommendations to improve the competitiveness of local sanitation service providers and distribute raw materials, equipment and spare parts manufacturing facilities for sanitation and provide a wide selection of good sanitation options.
- The research should prepare and present a strategy for conducting semi-structured interviews with sanitation providers (proportional sample entries of respondents such as producers, contractors, shop owners, masons and providers). Generating information to guide the design of CSR programs and to ensure that interventions are developed to influence more likely sources of behavior so that the intended impact will be achieved.
- The researcher must prepare and present a draft report and a final report including recommendations regarding the action plan. (Provide consultation and discussion before the final report and must collaborate with:
- The government, in this case the Ministry of Health (MOH)
- Consultants at national, provincial and district team levels in the area (open discussions and meetings) for survey preparation to the reporting stage
